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How to Create a Google Business Profile

Boost Your Local Visibility in Just a Few Steps

A Google Business Profile (formerly Google My Business) is one of the most effective free tools available to help your business appear in local search results, on Google Maps, and in the Knowledge Panel. Whether you’re a shop owner, service provider, or online business, claiming and optimising your profile can significantly increase visibility and trust.

Step-by-Step Guide to Creating a Google Business Profile

✅ Step 1: Go to Google Business Profile

Visit: https://www.google.com/business


✅ Step 2: Sign in with Your Google Account

Use your existing Google account, or create a new one dedicated to your business.


✅ Step 3: Add Your Business Name

Type your business name. If it appears in the dropdown, select it. If not, click “Add your business to Google.”


✅ Step 4: Choose a Business Category

Select the category that best describes your business (e.g., “Plumber,” “Hair Salon,” “Digital Marketing Agency”). This helps Google understand what you do.


✅ Step 5: Add Your Business Location

  • For physical locations (like shops): Enter your address.

  • For service-based businesses, You can choose to hide your address and set service areas instead.


✅ Step 6: Fill in Contact Details

Add your phone number and website (if applicable). This helps customers get in touch easily.


✅ Step 7: Verify Your Business

Google will ask you to verify ownership. Options include:

  • Postcard by mail (most common)

  • Phone or email (if eligible)


✅ Step 8: Optimise Your Profile

Once verified, log in to your Google Business dashboard to:

  • Upload high-quality images of your business

  • Add opening hours

  • Create a business description

  • Add services or products


Why It Matters

Creating a Google Business Profile helps you:

  • Appear in local searches and Google Maps

  • Attract more reviews and customer trust

  • Improve SEO and online presence

💡 Tip: Keep your profile updated regularly with new photos, posts, and reviews to maintain visibility and relevance.


Need Help Setting It Up?

We offer profile setup and optimisation services to ensure you’re making the most of your Google presence. Contact us now to get started.